Ruroc
As a DTC only brand, Ruroc’s online presence is key to its success. I supported a number of UX projects including new product development and improved product experience across the end-to-end customer touchpoints.
Client
Ruroc
Date
2021
Activities
Journey Mapping
Experiment Prototyping
User Experience Research
UI Design
Usability Testing
App Prototyping
E-commerce Conversion Optimisation
Chain App
Providing riders with the quickest way to communicate - Ruroc’s Chain App is the brand’s first venture into digital products. Leading the strategy and app design direction, Chain aims to become the main customer portal, supporting the product UX and CX.
A/B Testing: Product Sizing
Original sizing UI did not provide reassurance, resulting in significant Add-to-Cart drop-off. To fix this I conducted a number of internal workshops to better understand the areas of customer frustration and we ideated options to directly target these user problems.
Results
The designs were A/B Tested using Convert platform resulting in clear improvements and new versions being made live. This resulted in reduced CX sizing support tickets and improved conversion.
+10% additional monthly sales